Rustic Bakery

Rustic Bakery began their e-commerce journey in 2020-2021 in response to the global pandemic. After operating for about a year with no strategy and barebones templates, they sought to elevate to their email campaigns. Along with an extensive collection of sourdough flatbreads and other classic staples, they also offer rotating seasonal goods, gift collections, and five cafe locations in Marin County with their own unique seasonal items and operating hours.

I had the honor of working with Michelle Min, amazing photographer based in SF, who shot the lifestyle photos for social and email (and all of their e-commerce/product images!). Translating her gorgeous images into emails made designing a delightful experience - not just for me, but for our audience as well!