Rustic Bakery

Along with an extensive collection of sourdough flatbreads and other classic staples, Rustic Bakery offers rotating seasonal goods, gift collections, and boasts five cafe locations in Marin County with their own unique seasonal items and operating hours. Rustic Bakery began their e-commerce journey in 2020-2021 in response to the global pandemic.

After jumping into email marketing for about a year with little to no visual strategy and bare bones templates, they sought to elevate to their campaigns for good. Over the course of two years, I designed hundreds of emails for seven categories integral to their business. I also managed their social media presence at this time, and designed IG stories and posts correlating with seasonal drops and releases.

I had the honor of working with Michelle Min, an amazing photographer based in SF, who shot the lifestyle photos for social and email, in addition to all of Rustic Bakery’s e-commerce/product images. Translating her gorgeous images into emails made designing a delightful experience - not just for me, but for our audience as well.